W. W. Norton & Company : College Books

• College Books
• Economics
• Managerial Economics

• Managerial Economics

• Theory, Applications, and Cases
• Sixth Edition
• W. Bruce Allen, University of Pennsylvania
• Neil A. Doherty, University of Pennsylvania
• Keith Weigelt, University of Pennsylvania
• Edwin Mansfield, late of the University of Pennsylvania
• ISBN 0-393-92496-3 • cloth • 800 pages • 2005 • Price
• Now Available

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Overview

Highlights

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Highlights

Comprehensive Revision

Six new chapters have been added for this edition: "Pure Competition," "Monopoly and Monopolistic Competition," "Sophisticated Pricing," "Oligopoly Pricing," "Game Theory," and "Adverse Selection." The Sixth Edition also includes updated coverage of strategic decision-making, moral hazard, and the most recent pricing and auction techniques.

New Cases and Applications

The Sixth Edition continues to use familiar cases and applications—with over 100 now included—to firmly anchor concepts in the real world of business decision-making. A number of new cases and applications have been added for this edition, including:

• The Purchase of Alex Rodriguez’s Contract by the New York Yankees
• Therma-Stent and Cost-Plus Pricing
• Printers and Product Tying
• Personal Seat Licenses and Sports Teams
• New Yorker Magazine and Bundling
• Genetic Testing
• AT&T and Bundling
• Wal-Mart and Home Depot
• Seagoing Chemical Haulers
• Shell Oil
• Verizon’s Local Calling Plan

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